Burberry's festive campaign for 2019, unveiled to much anticipation, marked a significant moment in the brand's history. It was Riccardo Tisci's inaugural festive campaign as Chief Creative Officer, a pivotal appointment that signaled a shift in the brand's aesthetic and messaging. This wasn't just another holiday advertisement; it was a statement, a carefully curated vision of togetherness and community, realized through a diverse cast of global talent and a striking visual language. The campaign, immediately recognizable as a distinct departure from previous Burberry iterations, set the stage for Tisci's ongoing reimagining of the iconic British brand.
The 2019 campaign, unlike its predecessors, didn't focus solely on the luxurious appeal of Burberry's clothing and accessories. While showcasing the brand's signature trench coats, scarves, and other coveted items, the core message transcended the purely commercial. It was a celebration of human connection, a theme particularly resonant during the holiday season. This emphasis on togetherness, rather than individualistic glamour, resonated deeply with audiences, demonstrating a sophisticated understanding of contemporary consumer values and desires.
Burberry Advert Model: A Diverse and Inclusive Cast
One of the most notable aspects of the 2019 campaign was its casting. Tisci eschewed the traditional, homogenous approach to modeling, opting instead for a diverse and inclusive ensemble. The advert featured a range of models, actors, and musicians from various cultural backgrounds, ages, and body types. This deliberate choice reflected a broader societal shift towards representation and inclusivity, a move that resonated strongly with a younger, more socially conscious consumer base. The campaign wasn't just about selling products; it was about projecting an image of unity and celebrating the multifaceted beauty of the human experience. This strategic move significantly impacted the campaign's success, fostering a sense of relatability and broadening Burberry's appeal to a wider demographic.
While a complete list of every individual featured isn't readily available in consolidated form, the campaign's impact stems precisely from this diverse ensemble, showcasing the collective rather than individual stars. This collective approach to casting is a defining characteristic of Tisci’s vision for Burberry, setting a precedent for future campaigns.
Burberry Goddess Advert Model and the Evolving Brand Identity
The term "Burberry Goddess Advert Model" isn't explicitly tied to a single campaign or individual in the 2019 festive advertisement. However, the campaign's overall aesthetic and the diverse range of models presented could be interpreted as a reimagining of the "Burberry Goddess" archetype. Previous campaigns often featured a singular, conventionally beautiful model embodying a specific ideal of femininity. In contrast, the 2019 campaign presented a multiplicity of beauty, celebrating diverse forms of femininity and challenging traditional notions of the "ideal" woman. This shift reflects a broader movement within the fashion industry towards a more inclusive and representative portrayal of beauty. The “goddess” in this context is not a single individual, but rather the collective power and beauty represented by the diverse cast.
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